For the past few years, I've been learning and working in marketing, mainly copywriting, email marketing, creative strategy, and analyzing what makes marketing convert. Like a lot of people starting out, I spent a long time thinking about questions like: - What service should I offer? - How should I position myself? - How do I get more clients? The problem is... I realized I was making it all about me. So I've decided to take a step back. Instead of asking, "What can I sell?" I want to ask, "What do businesses actually need?" My goal isn't to find the next trendy service or chase quick money. I want to build a business that's genuinely valuable for the companies it works with, one that's built around solving real problems, not just selling skills I happen to have. That's why I'm doing this research. If you own or work in an online business (SaaS, ecommerce, agency, creator business, education, AI, etc.), I'd really appreciate your perspective. I'd love to hear your thoughts on these questions: 1. What do businesses say they need? What are they actively looking for or hiring for? 2. What do businesses actually need? What problems do you think are being overlooked, misunderstood, or underestimated? 3. Looking 3–5 years ahead, what do you think online businesses will need most to stay competitive? I'm not asking because I'm trying to pitch anyone. In fact, I'm doing the opposite. I want to spend the next few months deeply understanding the market before I decide what kind of company I want to build and where I can create the most value. I know there are founders, operators, marketers, and agency owners in this community with years of experience. Even if your answer is based purely on your own experience, I'd genuinely love to hear it. Thanks in advance, I really appreciate anyone willing to share their perspective.