What's one content type you've been avoiding but know you should try?

Hi Gang, my name is Will Boehmer, and I am an MLS Next Coach in Northern California with Bay Area Surf. On top of that, I also work for a youth soccer media company Footy Access, the #1 youth soccer in North America. We reach ~22M people/month across TikTok, IG, and YouTube, and we’ve been using that to help brands drive awareness and action around this audience. It's been really fun growing with Footy Access for the 2 years I've been involved, and we are eager to continue to serve the youth soccer scene. Check out our site here. I joined this group because of the admiration I have for Noah as a peer. Having gone to combines with him, I always found his attitude and outlook inspiring. Plus, his content was always very engaging to me, so I'd like to learn a bit and perhaps start making some more video-centric content myself. I still have footy dreams, but my value may lie more in media and coaching at the moment, and I want to continue to sharpen it! Eager to connect with you all!

I was watching a debate the other day on Youtube between a small group of political pundits - it was organized by The NY Times (I'll link it below for those interested). I don't know much about politics, but I was fascinated by how these people communicate and I'm constantly looking for nuggets of wisdom to take into my own life. Ben Shapiro said something that resonated with me - he used journalists as an example, but I'll generalize for the sake of this conversation: We should not trust someone because they tell us they're a thing. You should not trust me because I say I'm a personal branding expert. You should trust me because you can go and LOOK and see stacks and stacks of evidence of me building my own personal brand. The point is this: Developing a personal brand is about putting out value into the world every day so your name, image, and likeness become associated with that value. You don't have to SAY you're a thing. You just go out and do what that thing does with quality. https://www.youtube.com/watch?v=kz-y3ygz2dI&t=5409s

The thing that stuck out the most from this exercise is the discomfort I feel the most is the direction I need to go for the change I desire

Share your best time-saving tool or system for content creation.