IF YOU KNOW YOU KNOW - The Dept. ft Sean Cannell In this episode of The Dept. I sit down with Sean Cannell for a high-level conversation on why the future of business is media-first. We break down what it really means to build a business around media, how creators and CEOs should think about leverage, and why content is no longer just a marketing tool, it can become the foundation for authority, offers, audience growth, and long-term monetization. If you’ve been creating content, selling online, or trying to turn your expertise into a real company, this is an essential episode.