Nobody cares about it. Visitors land on it and leave in 3 seconds. At a glance anyone can tell it's AI. Same layout. Same stock photos. Same headline that means nothing. Your customer has seen it a thousand times. They leave. It doesn't build trust. Doesn't matter if you're a million dollar company. AI makes you look like everyone else. Trust comes from specificity your real words, your real story, your real results. AI gives you a template. Templates don't convert. So use AI. But use it right. Use it to research. Use it to write first drafts. Use it to scale the boring stuff — meta descriptions, alt text, SEO structure. But never let it think for you. The headline, the offer, the reason someone picks you over the cheaper option down the road — that's your job. AI can't do it. Only you can. Use AI to go faster. Not to replace the thinking. The thinking is the whole job.