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1 contribution to AI AUTOMATION INSIDERS
Cold emailing in Canada (CASL) โ€” Am I understanding this correctly?
Hey everyone, I'm launching cold email outreach to HVAC companies in the Greater Toronto Area (Canada) and want to make sure I understand CASL compliance correctly. From my research, here's my understanding: **Canada (CASL) = Opt-IN model** - Need consent BEFORE emailing - But "implied consent" exists for B2B when: - Email is publicly available on their business website - Message is relevant to their business/role - Implied consent lasts 2 years **US (CAN-SPAM) = Opt-OUT model** - Can email anyone - Just need unsubscribe option **My situation:** - B2B outreach (not consumer) - Emails scraped from public business websites - Message is relevant (booking automation for HVAC companies) - Low volume (~200/week) - Unsubscribe link included - Business contact info in signature **My conclusion:** I should be fine under CASL's implied consent rules. Am I missing anything? Anyone here running cold email campaigns in Canada who can share their experience? Appreciate any feedback ๐Ÿ™
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Vinesh Garg
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2points to level up
@nitin-garg-9960
NVG-ETSY

Active 7m ago
Joined Aug 20, 2025
Mississauga ON
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