I love what we’re doing with Direct Mail because it lets us cut through the noise. When we can get 30%, 50% or MORE peeps replying to us, this is a no brainer! I’ll do this all day if it means I never have to cold email again. However… I am aware there’s a cost to sending gifts. And for the budget conscious, shipping $50 gifts a pop isn’t doable. That said… There is a way to send gifts where you ONLY pay when your prospect books a call. I am going to share more on this in the upcoming training (let me know if you want in here) Here’s how it works: We use gift vouchers - with a twist. When you purchase online gift vouchers, they all come with a code to redeem them. So what you can do… Buy ONE. Hide the PIN, then print that “blank” voucher 10 times and put them into your packages. Whoever calls first, you give them the real code. If a second CEO calls, you buy another gift card and give that code to them instead. So instead of buying 10 gift vouchers upfront, sending out 10 and risk losing ALL of them if no one calls… You only spend on the ones who pick up the phone. That cuts the cost of every send, so your budget goes further. And that’s just ONE of the sneaky budget moves. It’s not even the gift… you still won’t guess what that is :-) If I put the class on, that’s the kinda stuff I’d walk ya through. Would you be open to sharing my group (B2B Leads Lab) to get a seat at the private sesh? ===> If you’re keen, vote here Dan P.S I know you’re not doing it for the money… but you’ll also get 40%+ commish for life on anything the peeps you invite buy.