Fonts & Branding: More Than Just Letters Look at the Louis Vuitton logo. Now imagine it in Comic Sans. Still feel luxurious? Probably not. That’s the power of fonts: they’re not just letters. Fonts carry personality, influence emotions, and shape how people see your brand. A Quick History of Fonts - 📜 1400s → Johannes Gutenberg invents the printing press. First fonts: Blackletter (dark, heavy, calligraphic). - 🇮🇹 Late 1400s → Roman typefaces introduced—cleaner, easier to read. - 📰 1930s → Times New Roman designed for newspapers. - 💻 Today → Thousands of fonts exist, from formal to playful. 👉 Fun fact: Comic Sans was made for comic speech bubbles, but people misused it everywhere… designers hate it so much, NASA banned it. The 4 Main Font Types - Serif → Classic, formal, trustworthy (e.g., Times New Roman). - Sans Serif → Clean, modern, simple (e.g., Helvetica, Google’s logo). - Script → Elegant, creative, handwriting style (e.g., invitations). - Display → Decorative, bold, fun (e.g., Impact, posters). Fonts in Branding Why fonts matter for your brand: 1. Identity → Fonts show what you stand for. Luxury brands = elegant serifs. Tech brands = clean sans serifs. 2. Recognition → Coca-Cola’s script or Google’s playful sans serif are unforgettable. 3. Trust → A bank in Comic Sans? No thanks. Fonts set the tone for professionalism. Ready to Go Deeper? This newsletter is just a slice of what you’ll master inside ASAP Hub Academy. In our Academy, we guide business owners step by step to build systems, master branding, and scale with confidence. 👉 Click here to join the Academy today and start building a brand identity that truly speaks. Tips for Choosing Fonts ✅ Match the brand’s personality ✅ Prioritize readability ✅ Stick to 2–3 fonts max ✅ Choose fonts that fit your audience (kids vs professionals) 👉 And most importantly: stay consistent across your logo, website, ads, and posts.