@Jen Fieldman It's been about a decade since I've moved away, but I'm still there at least 1-2x a year to visit the fam, and I remain a proud Minnesotan/previous Gopher regardless :-) I used to do quite a bit of moving around, but these days I'm based a little more than half the year in beautiful Boise, Idaho (and the rest of the time elsewhere in the world). Love the focus on audience + research! As a copywriter, I could probably harp on about the importance of voice-of-customer research until I was blue in the face, so we're definitely of a like mind 😅 An open-ended "get to know your audience" Q&A could definitely be something to try... though I wonder if there might be a way to offer a more targeted outcome? I suppose it depends on which stage of the process you help people with, though. As in, is it identifying their audience in the first place? Or is it more about conducting the research (or making sense of the research if they already have it) after the fact?