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1 contribution to Dance Business Free Growth Hub
Trials and Retention
Seen some great success from people with Paid trials etc. but on the other hand heard some people struggling with getting them through the door, or converting them... Got any tips to share? I'm also interested what happens when a trial is booked on. To improve show up rates and conversion you could try some of or all of the following... - 24hr and 2hr reminder emails or texts (significantly improves show up rate) - Phone call confirmation of trial booking (Gives them the human connection via voice and chance to ask any other questions) - Share recent success stories from new students (even better - use same age and from same class, you will know this from trial form data) - Share testimonials from parents - Offer incentive for those that show up, and for after a trial to encourage more sign-ups - Map out onboarding process for new students to get them better integrated into your school - Voice note messaging... Whatsapp business allows you to be connected this way and a friendly voicenote can go a long way. During the trial process or just sending a parent some feedback or kind words at the end of the month. Has anyone implemented some of these? Can you share any other tips that has helped you with trials, conversion and retention? Please share below! 👇🏽😃
Trials and Retention
1 like • Jul '25
I do a free trial class, these pretty much always convert to sign ups. Some sign up and stay a term or two, and others have been with me years 🤗 I used to let them rock up whenever to trial, but it was becoming a bit of a headache, so now they register using a link to one of the Microsoft forms I’ve recently created (very proud of these forms 😂) I only offer trials in the first week of a half term so to not interfere with anything we are working towards during a term, and so I just have to do one batch of trial reminder emails. This way seems to work well now for us. Xx
1 like • Jul '25
@Ess Green I work in half terms (usually 6 week blocks) so they only ever have to wait a month or so, if they’ve missed the start of a half term… and everyone seems ok with longer wait over the summer break, summer is busy for peeps anyway. Xx
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Nicola Booth
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@nicola-booth-7610
Founder of Rhinestones Dance Academy, dance academy in association with the Leeds Rhinos.

Active 20h ago
Joined Feb 25, 2025
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