Here’s the “secret sauce”. You don’t need to subscribe to a platform you can build your own, there’s some setting up to do but Claude (or other) will set it up for you, here’s my stack: Localhost running: - Mulitica - https://multica.ai/ - Postgres database, I recommend having it remote - Hetzner VPS using pocketbase - Then your agents I would spec out the essentials but base it on the North Star of your site - To have it accessible externally you can get your own domain and use Cloudlfare to route it (very handy) - You can also do all of this on a VM but I have a dedicated machine so works well with local LLMs if you have enough juice to run one I run 6 sites through it at the moment and I’m adding more as the projects come in.

So I built this agency out of automating SEO research and content writing, multiple agents that have different tasks and abilities. What I found was that you have to be involved still, there’s no taking away from the human element completely. Why? Because everything has nuances, you still need to know user intent, where they are in the funnel, discovery, evaluating or ready to buy. Then layout, lead capture, how to read the events, how to set up events! You still need to understand the different roles, as much as you don’t have to do the work you will need to know what is a good outcome and what is a bad one. Question everything. When I see these systems popping up which are content spinners for the most part I cringe a little inside, you can really burn your site if you let it loose. Just my 2c