This is how I booked 70 calls in 50 days ⚡ As a marketing agency working with B2B lead generation with an average deal size of €10,000, it was crucial for us to cut through the noise. Campaign Breakdown: Our target personas were bombarded with emails every day. Standing out was not just an option, but a necessity. Here’s how we structured our unique approach: - Initial Contact: Directly addressing why we’re reaching out - Identifying Pain Points: Highlighting the specific challenges they face. - Providing Solutions: Offering clear, actionable solutions to these pain points. - Engagement: A soft call to action paired with personalized videos through Sendler.ai to introduce ourselves and showcase our solutions. Strategic Choices: We realized that traditional text-based emails wouldn’t make the cut in a crowded inbox. That's why we provided upfront value and created a curiosity gap. Instead of asking for a meeting, we asked if we could send them a 60-second video. The personalized videos not only captured attention but also fostered preliminary trust in our client, setting the stage for successful conversations. Tech stack: Sending tool: Instantly.ai Email provider: Maildoso - email hosting built for outbound Finding leads: Apollo.io Email verification: MillionVerifier Personalized video tool: Sendler.ai Outcome: The results were outstanding: - 70 calls booked - Impressive engagement leading to high-quality discussions. - Of the calls booked, 14 resulted in closed deals. Comment ‘’copy’' if you want the exact copy that we used in this campaign! 🌬