Beloved: Massage is the world I know best, and to be honest, I come from a background among the "Evidence Based" crowd... where we really lean into the Science side of the equation. But how can anyone practice hands-on healing work without sensing the Magic side as well? Maybe our terms are too muddled; what do we even mean by Magic? ✨ Now, I know some of you are highly trained in energetic modalities with a lot of history... Reiki, Therapeutic Touch, etc., so you know my pain. Communicating among ourselves about the unseen, intuitive side of our work is hard enough. Much less, communicating with potential clients. And out there in the bigger world of Modern Medicine, we're still very much jostling to carve our space for Touch medicine among pharmaceuticals and surgery... I know a lot of very jaded therapists, who carry a lot of resentment. And I don't blame them. They've been under the load of judgement from the medical community, pressure to figure out our place in the wellness market. And even exclusion from energy workers from other traditions! I just don't see how we overcome this and find our own way in our rapidly evolving society... unless we stick together. So, let's make this a space where we lift each other up. Hold space for the unknown. Share strategy and inspiration, the stories you can't tell anywhere else. Because, I believe Magic is what happens just beyond the edge of the predictable. Science has us right up to the edge of what we can replicate and research... and Magic is the power we don't quite understand. The effects we can't always force. The impact we have Beyond what we can explain. So let's make some Magic together ✨ Love, Adele Lafever

hey loves, are you sending out regular newsletters? For me, shooting off an email is absolutely the fastest way to fluff up the next week's appointments. It doesn't require any special tricks or talking to strangers- just reaching back out to people who already got in touch with you. It's the most motivated pool of potential clients✨ We need to Remind them we're here! Just for context, if you're new to newslettering: My mailing list is 330 addresses(ish), I usually run around 50% open rate, and it's normal for me to get 3-8 appointments set from a given email. When I email more frequently, my appointments per newsletter go down slightly, but my overall bookings go up, so the trade off seems to be worth it up to weekly newsletters. This initially really surprised me, bc I tended to think people didn't want to be bothered so much! I go back and forth on how systematic I am, honestly. Like most of you, I get that cyclical effect where I'm doing so much hands-on work I don't pay as much attention to marketing. But then the hands-on slows down and the marketing has to pick back up! So I pretty much always do 1-2 per month, and sometimes I'll email weekly for a little while to stir up my clientele. Right now Mika and I are putting together our March Special (which I'd love to share with you when the packet is all set), but I just wrapped up a little headache-themed newsletter. Its an applicable topic for most of us, so I thought I'd share. Feel free to copy it directly, or make a few adjustments, or use it as inspiration. Whatever helps you. I ran it through a content grader and it got 9/10 for clarity, readability, and marketing strength, and rated as 6-8th grade reading level. If you use this in any way, please come back and update us on how exactly you implemented it, and how it went for you! I'm happy to share the work I put in writing to help more of us book more massages, and I'd like to make sure I'm getting better at developing stuff for us. It's a "Rising Tide Lifts All Ships" thing for me. Let's get more people more massages!

If you are ready to move your practice from a dream to a reality, this is the guide to get you there. I've included everything you reeeeally need to do, and Nothing that you don't need. This is meant to get you off to the races as a beginner. It's also helpful for anyone who is already launched, but not yet seeing the client flow you need. Blessings! ✨

Aloha beloved! We are finalizing the schedule for my next group of Anatomy students, and I'm wondering if it would be helpful for you if I Livestream those? my in-person classes are small groups of massage therapy students, so the content istargeted to touch-based healing work. I'd love to include you all if that seems like something you'd benefit from!

In this course, I'm here to help you: -become confident and stable in your abilities, by understanding the science of the body. -learn to communicate your observations and intentions in practical language to build trust with your clients and the public, through gentle, meditative learning processes. -deepen your own mind+body connection so that your own bodily experience can help you tune more richly to those you help. I'm so excited to share these tools with you as you unfold your gifts! ⭐