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AB Inner Circle
386
4.9
$249/m
2 contributions to Google Ads eCom Lab
Terrible CPC
on one of my stores ive spent 500$, cpc is awful 3$ UK market. Is the domain clapped?
0 likes • 6d
@Christopher Krassnig ok thank you
what to do next?
Quick update and question on my main store. I’ve been running a single feed-only PMax campaign at $3,500/day spend and cruising at a 2.7 lifetime ROAS. My catalog has about 800 parent products (~21.8k SKUs in Merchant Center). I pulled data from the last 14, 30, and 60 days: - Top 20 spenders: 19 are highly profitable (the #1 spender is breaking even, so I kept it running) - Overall breakdown: 27 clear winners, 43 clear losers, 51 on watch, and 675 getting little to no spend. Up until now, I have never touched or pruned the feed. For the first time ever, I went in and drafted/paused about 25–30 parent products that had over $100 in unprofitable spend to stop the bleed. Honestly, I’m not entirely sure what my best move is next. - Did I do the right thing by cutting those parent products, or should I have handled it differently? - What should I do with the 675 products getting almost zero traffic? - I am highly profitable but don't want to tank profitability. - Given how profitable the winners are, what is the smartest next step to take this further?
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Nathan Clingan
2
8 points to level up
@nathan-clingan-4521
Ecom

Active 22h ago
Joined Aug 30, 2026
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