Most cleaners don’t struggle because they’re lazy, bad at cleaning, or not busy enough. They struggle because they’re pricing wrong — and they don’t even realise it. Let’s break this down properly. ⏱ Time ≠ Value Charging based on time is one of the biggest traps in cleaning. If you’re fast and efficient, you earn less. If you’re slow, you earn more. That makes no sense. Clients don’t pay for how long it takes you. They pay for the result: • A clean home • Less stress • Time saved Your value is the outcome — not the clock. 🧠 Cleaners Price Emotionally, Not Logically Most prices are set based on: • Fear of losing the job • Worry about sounding expensive • Needing the money right now That leads to discounts, hesitation, and undercharging. Pricing should be based on math and standards, not feelings. 📍 “Local Prices” Keep You Broke If you price based on what “other cleaners charge,” you copy their problems too. Most cleaners are undercharging. Following them keeps you stuck at the same level. You’re building your business — not theirs. 🔁 Being Busy ≠ Being Profitable Being fully booked doesn’t mean you’re doing well. If you’re: • Exhausted • Working long days • Still worrying about money Your prices are the problem — not demand. 🚨 The Truth If saying your prices makes you nervous, apologetic, or shaky… they’re already too low. 👉 ACTION Comment “RESET” if you know you’re undercharging and it’s time to fix it. This week, we’re changing how you think about pricing.