If you had only $500 to market your business, where would you spend it? I recently ran a $500 ad campaign for a local business and doubled their leads but I want to hear your strategies first.

When I first ran ads for a local client, I thought broad targeting would bring more leads. I figured, “The bigger the audience, the better.” Big mistake. We spent $2,000 in two weeks and barely got any qualified leads. Most clicks came from people outside the service area, or people who weren’t even remotely interested. It was a painful but valuable lesson. Here’s what I’d do differently now: Start narrow, not broad. Focus on the exact people most likely to buy, even if it feels too small at first. Test audiences early with tiny budgets. Spend $20–$50 to validate before scaling. Layer targeting with intent signals. Don’t just choose demographics use interests, behaviors, or lookalike data to filter out noise. Watch location settings like a hawk. One wrong radius setting and you’re wasting money. Losing $2,000 hurt, but it taught me this: precision beats reach every time.

Most businesses don’t need more traffic they need to fix their offer. I’ve seen ad campaigns go from $20 leads to $5 leads just by rewriting the headline and clarifying the value. Before you throw more money into ads, ask yourself: is my offer instantly clear and irresistible? If not, that’s the first thing to fix

Join us at FranSummit 2025 — the no-fluff, high-impact virtual event where you’ll discover: ✅ Scalable, semi-absentee, and home-based franchise models ✅ How to own a business with as little as 10% down using SBA financing ✅ Tax-smart ownership strategies that build long-term wealth ✅ A proven method to match the right franchise to your goals 🎤 Hosted by business ownership coach Beau Eckstein, this summit is your shortcut to clarity, confidence, and cash flow. 📅 Don’t miss it — spots are limited. 🎟️ Reserve your FREE seat now:👉 https://www.eventbrite.com/e/fransummit-2025-discover-the-franchise-that-takes-you-to-the-top-tickets-1514243506089

Great products and systems matter, but it’s strong leadership that inspires teams, drives vision, and creates long-term success. ✅ Leaders don’t just manage tasks, they build people. ✅ Leadership turns a group of individuals into a winning team. ✅ Your business will only grow as much as you grow as a leader.