One of the simplest ways to improve the search optimization of your website is to stop guessing what people might type into Google, and start paying closer attention to the actual words they use. A lot of vegan business owners describe their offer beautifully, but not always in the language their customers search with. For example, you might describe your business as: plant-based artisan bakes But your customer might be searching for: vegan birthday cake near me dairy-free wedding cake London where to buy vegan cupcakes That gap matters. Because search optimization is not just about getting more words onto your website. It is about making your website easier for the right people to find when they are already looking for what you sell. A few practical ways to do that: 1. Start with real customer language Look at the questions people ask in DMs, emails, comments, chatbot messages, or in person. These are often better than fancy marketing phrases because they show what people genuinely want help with. 2. Use specific phrases, not just broad ones Broad keywords like “vegan bakery” or “vegan skincare” can be useful, but they are often competitive and vague. More specific phrases usually bring better visitors, because they show clearer intent. Think: vegan bakery in Bristol cruelty-free skincare for sensitive skin vegan catering for weddings 3. Think about search intent Some people want information. Some are ready to buy. “how to choose a vegan protein powder” is different from “buy vegan protein powder UK” Both matter, but they belong on different types of pages. 4. Optimise key pages, not just blogs Your home page, product pages, service pages, and location pages all need clear wording too. It is not enough to write one blog post and hope Google figures everything out. 5. Make your wording natural Do not force keywords in awkwardly. The goal is clarity, not stuffing the page with repeated phrases. If your website sounds natural and helpful, that is usually a much stronger foundation.

Most vegan business owners don’t have big teams or hours to spare. So your buying process needs to feel easy, clear, and calm. People don’t usually leave because they’re not interested. They leave because something feels confusing, slow, or like too much effort. Here’s a simple way to fix it: - 👉 Make the next step obvious - Use one clear call to action on each page. Not five. 👉 Shorten the journey- Fewer clicks. Fewer form fields. Less faff. 👉 Answer the key question fast - What is it, who’s it for, and what happens next? 👉 Remove uncertainty - Add pricing guidance, timelines, FAQs, or a friendly “what to expect” note. 👉 Clarity builds trust- And trust helps good people buy without pressure 🌱 Tiny next step: Go to your homepage and ask: “Is the next step obvious in 5 seconds?” If not, simplify that today.

1. Ideal customer: Vegans / plant-based travellers who want a clear yes/no on whether they can actually eat somewhere. 2. Current challenge: Explaining that Find Feny gives a signal, not recommendations or rankings. 3. Location UK-based, global product. 4. Past marketing, Organic only X, Substack, real examples. Just launched Find Feny as a GPT. 5. Future marketing: Grow through clarity, trust, and community conversations.