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1 contribution to Swiss Islamic Finance
Subject: Is income from my AI avatar business halal?
Question: Assalamu Alaikum, About one month ago, I started an online business using an AI-generated influencer/avatar on Instagram. The person shown in my profile picture, videos, and content is not a real human being. The character is completely generated using artificial intelligence and does not represent any existing person. Through this Instagram account, I share beneficial content about topics such as wealth management, personal development, good habits, productivity, and mindset. People interact with the content, leave comments, and benefit from it. I also created a digital e-book that contains information and advice related to investing, financial mindset, and personal development. I sell this e-book to my followers through the Instagram account. Recently, I made a sale and earned $15 from selling the e-book. If you want to check the AI influencer account, here is the link: https://www.instagram.com/richard_kane__/ My questions are: 1. Is it permissible (halal) for me to operate this AI-generated influencer business and earn money from selling my e-book through it? Or is this income considered haram? 2. Most people who see the account assume that the character is a real human being, even though I do not explicitly claim that it is real. I only clarify if someone directly asks. Is this considered deception (gharar or tadlees) in Islam? 3. If this business model is not permissible, what should I do with the income I have already earned? 4. Additionally, can I sell this Instagram account in the future? If I sell it, would the income from selling the account be considered halal or haram? Additional details: - The avatar/influencer is entirely AI-generated and does not exist in real life. - I do not explicitly claim that the AI character is a real person. - The content I share is beneficial, lawful, and intended to help people. - The product I sell is a digital e-book containing educational and motivational material.
1 like • Jul 11
@Saâd Dhif Assalamu Alaikum, I just wanted to sincerely thank you from the bottom of my heart for taking the time to ask the scholar and share such a detailed response with me. Wallahi, this has truly brought me so much clarity and peace of mind. It feels like a heavy burden has been lifted, and I feel much more at ease thinking about my accountability and the Day of Judgment. I really appreciate the effort you put into this for me. You didn’t have to, but you still took your time, and that means a lot. I’ve been asking this question to many people and scholars, but I never received such a clear and comprehensive answer until now. May Allah reward you immensely for this. I am truly grateful to you and will always remember this favor. You will remain in my duas, inshaAllah. May Allah grant you Jannah, put barakah in your business, increase you in success, and reward you with goodness in both this life and the Hereafter. JazakAllahu Khairan once again ❤️ ❤️
0 likes • Jul 12
@Saâd Dhif ❤️💕
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Muhammad Umar
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