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1 contribution to Swiss Islamic Finance
Subject: Is income from my AI avatar business halal?
Question: Assalamu Alaikum, About one month ago, I started an online business using an AI-generated influencer/avatar on Instagram. The person shown in my profile picture, videos, and content is not a real human being. The character is completely generated using artificial intelligence and does not represent any existing person. Through this Instagram account, I share beneficial content about topics such as wealth management, personal development, good habits, productivity, and mindset. People interact with the content, leave comments, and benefit from it. I also created a digital e-book that contains information and advice related to investing, financial mindset, and personal development. I sell this e-book to my followers through the Instagram account. Recently, I made a sale and earned $15 from selling the e-book. If you want to check the AI influencer account, here is the link: https://www.instagram.com/richard_kane__/ My questions are: 1. Is it permissible (halal) for me to operate this AI-generated influencer business and earn money from selling my e-book through it? Or is this income considered haram? 2. Most people who see the account assume that the character is a real human being, even though I do not explicitly claim that it is real. I only clarify if someone directly asks. Is this considered deception (gharar or tadlees) in Islam? 3. If this business model is not permissible, what should I do with the income I have already earned? 4. Additionally, can I sell this Instagram account in the future? If I sell it, would the income from selling the account be considered halal or haram? Additional details: - The avatar/influencer is entirely AI-generated and does not exist in real life. - I do not explicitly claim that the AI character is a real person. - The content I share is beneficial, lawful, and intended to help people. - The product I sell is a digital e-book containing educational and motivational material.
1 like • 3d
@Saâd Dhif Thanks for your response, Saad. It would be great if you could please ask a scholar about this. Also, kindly address whether selling this account would make the money haram or halal. We’ve been trying to reach out to many scholars for about a month now, but unfortunately, we haven’t received any response. I would really appreciate your help, Saad. JazakAllah, may Allah bless you.❤️
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Muhammad Umar
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@muhammad-umar-9433
Building Brands

Active 22h ago
Joined Jul 7, 2026