THE 3-SECOND RULE You have THREE seconds to:• Grab attention• Make them curious• Make them feel something• Make them want more If you don’t? They’re outta there. THE BABY-PROOF HOOK FORMULA Repeat after me: “Say something bold + say something specific + hint at the payoff.” That’s it.That’s the whole game. Breakdown: 1. BOLD STATEMENTSomething that makes people sit up.Example: “Y’all are doing this backwards…” 2. SPECIFIC DETAILTell them who you’re talking to or what the problem is.Example: “You’re posting every day but STILL not growing…” 3. HINT THE PAYOFFMake them feel like they MUST watch/read.Example: “Do this instead and watch your page explode.” Put it together:“Y’all are doing this backwards… you’re posting every day but STILL not growing. Here’s the real reason your page ain’t moving.” Boom. Hook secured. HOW TO CAPTURE ATTENTION FAST Do ONE of these in the first 3 seconds: • Say something bold • Say something controversial • Say something relatable • Call out a specific group • Expose a lie or mistake • Break a belief • Promise a transformation • Use a shocking stat • Tell a harsh truth • Start with “STOP SCROLLING.” Attention is emotion. Make them feel something—curiosity, shock, validation, anger, hope. EASY HOOK EXAMPLES (STEAL THESE) • “You’re doing this wrong… let me show you why.” • “Nobody wants to tell you this part…” • “If you’re struggling with __, this is why.” • “Before you give up, watch this.” • “Here’s the reason your page ain’t growing, sis.” • “This ONE tweak doubled my engagement.” • “I know this is gonna piss some people off, but…” • “This might be the ONLY content advice you actually need.” CHATGPT PROMPTS TO HELP YOU COME UP WITH FIRE HOOKS Copy + paste these any time you’re stuck: 1️⃣ “Give me 20 bold, controversial hooks for a video about [topic] that will make people stop scrolling in the first 3 seconds.” 2️⃣ “Create hooks that call out a specific audience struggling with [problem] in the [niche] niche.”