@Jonathan Symonds - the site looks great, very clean and current! I noticed a couple of things that are missing and if you fix them will help: 1-When visitors land on the page they typically don't scroll to the bottom so you want to display your Credibility and Authority right away. Take a look at the branding image I did when I built Roy's Authority Pkg, this would be a great way to replace a generic headshot. 2-Embed your teaching/educational media interviews on podcast & TV segments so visitors see you as the Subject-Matter-Expert 3-People don't Google "best financial advisor in___" - but the will Google your name and company. and you want more to show on page #1 than your website and social media. Take a look at Roy's search that pre-frames his authority, The green arrows are the items I built in the Authority Branding pkg which not only give credibility and trust on website/social/email, but also on Google. If you'd like to chat, you can see my work and schedule a call on my Authority HUB™ at www.MikeSaunders360.com and here is the replay of the webinar I did with Roy recently https://authoritypositioningcoach.com/roysnarr/

@Jonathan Symonds What I’m seeing is scripts and presentations matter far less than what prospects believe about you before the call. With annuity Meta leads especially, people Google you immediately. If they don’t see clear expertise and credibility, no script can save the conversation.... What is working well: • Pre-framing authority before the call showing podcast & TV interviews, media mentions and As Seen On ABC, CBS, NBC & FOX branding (email, confirmation page, Google footprint) • Education-first conversations vs product presentations• Simple frameworks that position annuities as solutions, not products • Consistent messaging across ads, calls, and follow-up Bottom line, the best “script” is when prospects already trust you before you ever speak Curious, when your Meta leads Google you today, does what they see reinforce expert status or look like every other agent?

@Ryan Bartels Great question! From what I see, most annuity producers are using the right tactics, seminars, online leads, Medicare cross-sell, but results stall when trust isn’t built before prospects engage. A few quick thoughts:• Seminars convert better when attendees already see you as the expert.• Online leads fail fast if someone Googles you and finds a generic footprint.• Medicare cross-sell works best when clients view you as their trusted authority.• Many hesitate on podcasts or media, even though those assets make everything else convert easier. Bottom line, prospects decide if they trust you before the first conversation. Quick question: when someone Googles you today, does what they see reinforce why they should trust you with retirement decisions? If you'd like to chat, you can see my work and schedule a call on my Authority HUB™ at www.MikeSaunders360.com and here is the replay of the webinar I did with Roy recently https://authoritypositioningcoach.com/roysnarr/