@Melanie Daub Pink Phoenix if I may offer a thought, you are asking a super nerd, Aaron, and I suspect he will reply with data. Not assumptions, tested data. Ask 20 of your target market what they need. As an example. “May I ask a favour, I’m thinking of xyz to help people like yourself achieve zxy, what would I need to include for this to be the most helpful to you?” All our assumptions often fall apart when confronted with the way clients think, normally because we are too close to our solution, ask your targets to review your session plans, they will tell you what’s missing.