@Gabriel Trandafirescu this is true, but construction leaders are different. It’s a very different industry. If you mention the word “coach” you lose 95% of them. By pain, I don’t mean emotional pain, I mean the pain of the business, what worries them and keeps them up at night. What causes them stress, their biggest bug bear. Something they will do anything to change. That’s my in, that’s what I focus on and the rest comes with it. I don’t coach, although I am trained too, I don’t have interest in that and other people are probably far better at it, I focus on the business primarily. I mentor my clients indirectly, it’s part of the process, but I focus on getting the business to run efficiently, which often means removing the founder so it runs without them as a default. When someone is so attached to something, by making them conscious of it, often makes the change more difficult. If you make the changes without them being fully aware, once it’s implemented and they are happy with it. Then I raise the fact that they were the problem. But I won’t cause myself unnecessary battles in the thick of a transformation.