The surgical deaths didn't happen because the surgeons were bad, but because mental bandwidth and memory are variables that change day to day and person to person. A checklist eliminates that variability. ✅ The same thing applies to your revenue engine. In the MHRV space, every prospect has moving parts: lot fit, income verification, background checks, timeline, and follow-ups. Miss just a single step, and your deal dies before the prospect ever submits an application. When deals slip and leads fall through the cracks, operators reach for the usual fixes: ❌ More reporting ❌ More training ❌ More headcount All these fixes just treat the symptom. The real fix: a checklist your team actually runs before every critical moment in the deal and that you measure and report against regularly. Is it boring? Yes, 100% 🥱 Non-negotiable as you scale? There’s no question. 📈 Are you using checklists in your sales processes? - How has that been working for you if so? - Why not, if not?