The internet’s on fire again 🔥 and this time it’s because of OpenAI’s Sora 2. It’s the new image-to-video model taking over every feed. TikTok, Instagram, X… all flooded with AI-generated clips so realistic people can’t tell if they’re filmed or fake. It’s a full-blown content revolution! And it’s one every brand, creator and marketer needs to understand, because it’s about to change how we make, scale and sell content online!! 🎥 Sora 2 turns a simple prompt into full cinematic video with synced audio, lighting and physics that actually look real. Unlike the older model, it keeps world consistency and follows real-world motion. You can even appear in your own videos using the cameo feature: upload a short clip of your face and voice, and you’re inside the AI scene. OpenAI describes it as “you’re in control of your likeness end-to-end,” giving you the right to grant or revoke access anytime. 🚀 The internet’s LOSING IT'S MIND, and honestly, fair. The first few days of launch flooded every platform with VIRAL chaos: 👉 Sora 2 “breaking the internet” roundup — a mix of cinematic, meme and hyper-real clips that had viewers questioning what’s real. 👉 Creator demo showing Sora 2’s text-to-video magic, turning short prompts into stunning multi-shot scenes. 👉 SpongeBob-style cinematic fight that looks like an actual animation studio made it. 👉 “I made this with Sora 2” reel where a creator used the cameo feature to drop themselves into AI-generated footage. 👉 Ad-style Sora 2 edits and tips showing how brands can use it for marketing. 👉 High-realism tribute clip that feels straight out of a film. 👉 General explainer post breaking down how Sora 2’s realism is bending what we believe is real online.

Happy Tuesday people! A quick check-in on the organic front - if you STILL are yet to start posting on all platforms, add it to your to-do list ASAP! Limitations such as time, content, or ideas are hurdles easily conquered here. Once your game plan is set and platform knowledge understood, it takes a matter of minutes to post something a day. 20 minutes to schedule for the whole week! It’s easily forgotten but keep at it. Utilising our advice here allows for more leads through free marketing, and you’ll soon reap the rewards. On the content front, here’s a very recent trend that has great reach potential, and is simple to implement. In the last few days, this creator has been blowing up - a super simple ‘meme’ concept, which like our ‘hawk tawh’ viral clip - is highly overrated. This doesn’t matter to us, but HOW we capitalise from it does. Big brands, such as Currys for example, have simply green-screened this, chucked him in company colours, and linked it to their brand. Probably a total of ten minutes to edit. Their reel has got 600k more impressions than ANY of their reels in the last few months. The creator himself is even capitalising on this, and is a great example of adapting to business organics. He’s now averaging 185,000 new followers A DAY, and since he hit the algo, he’s monetised his accounts with a beautiful CTA. Free. Marketing. What do you do? Search ‘gnome greenscreen’ on Insta, or visit the creator's profile, and find a reel that works for your content. Drop this into CapCut, crop the gnome, and add it to your reel. It’s essential to add this audio and implement it at the start. I’d also use #crawly and #crawlywizard in your hashtags to avoid stolen content moaners and boost index reach. The timeframe is as soon as you can - even though this is massive right now, my prediction is a steep falloff - the creator isn’t listening to organic interactions, and is switching up his content. Soon, the internet won’t find this funny, and will quickly be saturated. If you make a post or two on this, you can rest easy knowing you tried to go viral for free.

Two major shifts have landed on Instagram’s doorstep. One confirmed by the CEO himself. The other already taking over feeds if you’ve been paying attention. Both are real-time, beginner-friendly, and completely free to try. Here’s what you need to know 👇 1️⃣ The algorithm is becoming your friend (finally) Instagram are teasing a brand new feature that gives you more control over what shows up in your feed. You’ll soon be able to add or remove categories based on what you want to see. More business and content tips? Less golf or gym reels? All up to you. Mosseri previewed this on his Instagram. It’s rolling out in Reels first, then into the main feed. “It’s a meaningful way to shape the experience and to correct Instagram when it’s getting things wrong.” – Adam Mosseri, Head of Instagram So, what does this mean for creators and brands? It means your ideal audience can now ask to see content like yours. But that only works if your content is actually clear, consistent, and tied to something people are searching for. If your niche is all over the place, this new feature won’t help you. You’ll get lost in the noise. Action steps: • Be clear with your niche and topic from post to post • Use keywords in your captions that match the categories you want to show up for • Avoid “variety content” that’s hard to pin down • Think like a viewer — would they know what to expect if they followed you? 2️⃣ The ultrawide reel format is going viral It’s everywhere. Creators stacking visuals vertically, filling the frame, and stopping scrolls instantly. It looks cinematic and different, which is why it’s taking off. This isn’t just a creative trend. It’s a format shift. 📐 Try this size: 5128 x 1080 pixels How to test it: 1. Open Canva 2. Create a design at 5128 x 1080 3. Stack your clips or images vertically 4. Export and upload to Reels 5. Tag it using #ultrawide, #5120x1080, or #trend This works really well for: - Travel content - Lifestyle and day-in-the-life reels - Product showcases or launches - Meme-style edits that feel visual and fast

Instagram’s CEO has recently confirmed what a lot of us suspected… hashtags don’t work the way they used to. They no longer guarantee reach. They’re not shortcuts to growth. Instead, they act more like labels that help Instagram categorise your content. So if you’ve been dropping 30 hashtags hoping for a viral spike, it’s time to rethink. What’s changed - Hashtags now act as markers for content categories - Reach is decided more by keywords, captions, alt text and engagement (comments, shares, saves) - Generic hashtags like “#motivation” or “#love” will do almost nothing unless your content actually matches user intent What this means for you If hashtags aren’t the growth hack anymore, what should you do instead? Focus on clarity: - Use fewer, more niche hashtags that match your topic - Put more effort into your caption and hook (that’s what drives shares and saves) - Write keyword-rich descriptions — what would your audience type if they wanted to find content like yours? - Always use alt text when uploading. Don’t ignore it — it’s one of the most under-used signals Instagram reads. Try this today 1. Look at your last 5 posts. Were your hashtags generic? 2. Swap one broad tag (e.g. #inspo) for a niche one (e.g. #coffeebusinessowners) 3. Add a keyword phrase into your caption that matches your niche 4. Fill in the alt text field before you hit publish That’s your action plan. Hashtags are not dead — but they’re no longer your ticket to reach. Think of them as supporting actors, not the main character. Have you noticed a drop in reach from hashtags recently? Or are you still finding them useful in your niche? Drop your thoughts below 👇

Hi! Just met Ross and eager to push my business out on social media - I really don't understand it so excited to get busy in here. Any Welsh-based business owners or anyone in products drop me a message and let's connect.