"He who has a why to live can bear almost any how." ~ Friedrich Nietzsche Every leader talks about goals. Very few spend enough time defining their why. When the economy changes, competitors show up, good employees leave, or life gets difficult, your goals will be tested. Your why is what keeps you moving when your motivation disappears. The strongest leaders are not driven by excitement. They are driven by purpose. Here's today's question. When things become difficult, what is the reason that keeps you moving forward when quitting would be easier?