New week, new month, fresh momentum. Curious to hear what everyone is planning to tackle the next few days. For me: (1) onboarding a batch of new clients (2) doubling down on ongoing SEO work, content, links, and some technical clean-up What about you? What’s on your SEO to-do list this week? Drop it below, big or small, it all counts. 📈

Every time someone hears “Google rolled out a core update,” the timeline goes full meltdown mode… 😱 “My rankings dropped!” 😵 “Is SEO dead again?” 🤡 “Should I rewrite my whole site?” Here’s the reality: A core update is not a penalty. It’s Google recalibrating how it judges all content on the internet. Some sites go up, some go down, not because something broke, but because Google changed the rules of the game slightly. 🎥 I made a short video that explains exactly what a core update is (without boring you to death) Watch it here 👇