Pumping money into Ads or setters won't scale your AI Agency
if you have an AI Agency or you're just a beginner and you're struggling to scale or you're at $3k/mo - $15k and you're having issues scaling past that number and you think that your business is capped It might just be that you currently have a Bottleneck that is hindering your growth and until you fix it, you're constantly going to stay stuck at that number and your growth will be stagnated And most people think that pumping more money on ads, marketing, employing new setters or doing more outreach will help them scale Maybe it might but if you do that, you're just scaling your problems because you've increased the number of things that now need your attention Imagine you're spending $2k every month on ads and you're booking 30 calls and your close rate is at 10%, that's 3 new clients If you pump more money and spend $4k on ads, you could generate 60 calls but your close rate is still the same even if you add 6 new clients It's a way smarter move to fix your close rate, take it up to 20%, that way you make more money even without spending more on marketing] So it means you could spend $2k on ads and generate 30 calls, a close rate of 20% gets you 6 new clients Therefore, it is important to fix the bottlenecks of lead quality, call quality, show rate, close rates because they enable you to have less fires and you can scale without having to spend more money