Most entrepreneurs spend their time trying to get people interested in what they sell. The best entrepreneurs spend their time becoming someone worth knowing. That's a completely different strategy. Before you ask for referrals... Give them. Before you ask for introductions... Make them. Before you ask people to attend your event... Host one. Before you ask someone for advice... Find a way to help them first. That's how you build relationships built on trust. And eventually something interesting happens... People start marketing your business for you. They introduce you. They recommend you. They refer you. Not because you asked. Because you've earned it. Your network isn't your net worth. Your reputation is. Build that first, and the opportunities tend to follow.