Situation: I’ve been live on Facebook for about a week in the health niche, targeting mostly older women. Relevant numbers: I’m spending around €50–€70 per day in a CBO campaign with 4 ads. Each ad has a CTR above 3%. My offer is bundle-based: • Buy 1 for €24.95 • Buy 2 for €39.95 • Buy 4 for €49.95 Right now I’m averaging about 1 sale per day, usually the cheapest bundle. Main bottleneck: Even though the ad performance looks good, I’m not getting many conversions. My question: What could be causing the low number of sales despite good ad metrics, and what should I focus on to increase daily conversions?