@Kari Matthews - very gracious of you! If you can't make it, go ahead and register and you'll receive a recording of the call. Thanks all!

You're in the right spot! @Kari Matthews has decades of experience and is eager to teach.

There are a lot of opinions on niches. I think a lot of this comes down to personal experience and preference. Personally when I started, I did not have relevant industry experience so I was a "generalist" which meant my messaging was vanilla ("I help small businesses") and I said yes to everything. In retrospect, I took on ill-fitting clients and spent untold hours learning industry specific software (that used car dealership POS software maaaaaay come in handy again, but probably not). So if you have domain expertise in a specific industry and you like it, I think it's a great place to start. You'll be seen as knowledgeable and immediate signal value. But test it out! One of my favorite expressions is to marry to work, date the niche. So if you're wedded to bookkeeping because that's your background/experience - perfect. Now try targeting a specific industry or sector with it. I eventually landed on service-based businesses under $3M after years of trial and error.

Hello! I'm Meredith Arlinghaus and I'm a recovering corporate professional. I spent 15+ years in corporate America (Deloitte and Lexis Nexis) and walked away due to extreme burn out. I fell into fractional accounting about 8 years ago and build a thriving solo practice while learning a ton along the way. I loved the freedom and flexibility it provided to so started a business helping others step out and do the same! Under my roof: Husband of 23 yrs; two daughters 19 and 17; son 14 ... + 1 black lab + 3 cats. Hobbies: working on our 150 yr old farmhouse; running; being outdoors; avid listener of podcasts and audiobooks What in my hands when not at my computer: IPAs and tacos