BOY OH BOY I've been thinking a lot about the conversation Martin started yesterday after our chat! BASICALLY, WE HAVE TWO OPTIONS: 1️⃣ FUNNEL-First Community = the community exists as a funnel, plain and simple 2️⃣ COMMUNITY-First Community = community is there for us to connect, even if it is also part of a business ecosystem which has paid offers. STAY WITH ME HERE on the incoming analogy... This got me thinking about how my daughter is 14, and now we have to teach her to be wary of boys. For some reason, when teenage boys' hormones get crazy, they're not always thinking of the girl and her brains and jokes and HER AS A PERSON. "NOTCH ON THE BELT" feels - honestly? GROSS - like there is the conquistador and then the conquest - as though one person is essentially there just to be used and tossed FUNNEL-FIRST COMMUNITIES = - feel much the same - like members are conquests - members are used like we're a cash machine to pull money out of And yeah, it's truly just like being another notch on the belt so the hustle bros* can brag about the $$$ from the launch. *QUICK NOTE about "hustle bros" --> I know this a gender-heavy marketing conversation. MEANWHILE... IN THIS ROOM, there are actual *GENTLEMEN*, so I want to take a moment to acknowledge that women can also show up as "hustle bros" and that men are often insanely thoughtful and gentlemanly in terms of the way they show up in life and business. This is not about man vs. woman. This is about the FEELING of being used or a conquest vs. the FEELING of being honored as a human. LET'S BRING THIS BABY HOME: In a community-first community where there are offers in place, there's no feeling of "notches on the belt" (which is obviously gross as a side note, but I make this analogy because I think we need to know that certain ways of showing up in relationships of ANY KIND feel genuinely... gross!). ➡️➡️➡️ YOUR THOUGHTS ON THIS ONE?!