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8 contributions to Cognival.Co A.I Skool
Just do it already
I am almost done with getting all of this awesome information formatted for our niche..was running into a few walls and had those torn down...the next post is going to say finally it's set up and working for me!!! I was inspired by your photo lol
Just do it already
How to use this feed
This is where I drop the tools, updates, and moves I'm making daily. Read it like a newsfeed → not a textbook. If something hits, save the post. If it doesn't, scroll. Files are assets. Chat messages are noise.
1 like • Jul 9
Communication is number 1 to me!! I am liking how it's different than the rest!!
Ask me anything about AI, marketing, or automation
Dropping this here: ask me anything. I've been building with AI for 3+ years across marketing, content, automation, and client projects. I've tested more tools than I can count and made a lot of expensive mistakes so you don't have to. What do you want to know? Some things people ask me a lot: - How do I start with AI if I'm not technical? - What's the fastest way to automate [specific task]? - Claude vs ChatGPT — which for which job? - How do I build a system prompt that actually works? - What AI tools are worth paying for in 2026? Drop your question below. I'll answer every one.
0 likes • Jul 9
@Marc Illy inputting in the tracking spreadsheet!!
Almost!!
I almost have my spreadsheet ready and ready for this automation to start helping my workload!!! So excited
The routing layer is where AI pipelines leak money
Most people burning $500–2k/month on AI API costs are making the same mistake. They default every request to their best (most expensive) model. Classification. Summarization. Format cleanup. Routing logic. All hitting Claude Sonnet or GPT-4o. The fix: add a classification layer before anything expensive runs. A cheap, fast model (Haiku, Flash, Mixtral) reads the request first and categorizes it. Simple task? Handled cheap. Complex reasoning needed? Routes up to the premium model. I added this to one pipeline and cut API spend by 68% in a week. Output quality didn't move. What's actually eating most of your API costs right now — do you know the breakdown?
1 like • Jul 8
I keep updating my creatives to see which ones work best. It seems that if I have vibrant colorful bold text hero only cost more just from views and no leads. The ones with text hero and image to match pain point cost less with leads. I will contact the lead immediately and no answer or it was a mistake. Not sure how it's a mistake when they filled the form out??? But it still cost. Even with comment post, like "stop", "leave me alone" when it was a post not a message still COST.
1-8 of 8
Melissa Howard
2
15 points to level up
@melissa-howard-9267
Merchant Processing Solutions

Active 6d ago
Joined Jul 7, 2026