This is where I drop the tools, updates, and moves I'm making daily. Read it like a newsfeed → not a textbook. If something hits, save the post. If it doesn't, scroll. Files are assets. Chat messages are noise.

Dropping this here: ask me anything. I've been building with AI for 3+ years across marketing, content, automation, and client projects. I've tested more tools than I can count and made a lot of expensive mistakes so you don't have to. What do you want to know? Some things people ask me a lot: - How do I start with AI if I'm not technical? - What's the fastest way to automate [specific task]? - Claude vs ChatGPT — which for which job? - How do I build a system prompt that actually works? - What AI tools are worth paying for in 2026? Drop your question below. I'll answer every one.

I almost have my spreadsheet ready and ready for this automation to start helping my workload!!! So excited

Most people burning $500–2k/month on AI API costs are making the same mistake. They default every request to their best (most expensive) model. Classification. Summarization. Format cleanup. Routing logic. All hitting Claude Sonnet or GPT-4o. The fix: add a classification layer before anything expensive runs. A cheap, fast model (Haiku, Flash, Mixtral) reads the request first and categorizes it. Simple task? Handled cheap. Complex reasoning needed? Routes up to the premium model. I added this to one pipeline and cut API spend by 68% in a week. Output quality didn't move. What's actually eating most of your API costs right now — do you know the breakdown?

You made it. You bought the Playbook. You're already ahead of 95% of people still "thinking about getting into AI." Here's how this works: The PDF is the what. This community is the how. Classroom → 16 modules that extend every section of the Playbook. Real builds, not theory. Feed → daily intel, your wins, your questions, your stack. House rules: → Ship. Don't just read. → Post your work, even when it's ugly. → No spam, no pitching, no outside funnels. First move → go to 🚀 START HERE → drop an intro → tell us what you're building. Then open Module 00 tonight. Let's cook. — Marc