So, I'm LOVING Derek Thompson's Hit Makers! I'm partial to Derek Thompson but that's besides the point. Such great stuff in the book, and another big thanks to @Kerry Morrison for making all this happen for us and being so generous. One question I'd love to hear from all of you on is related to something he writes in the book "To sell something familiar, make it surprising. To sell something surprising, make it familiar." Can we have some actual examples from YOUR work and just discuss/brainstorm ideas on how to do this. I absolutely love it and my brain will be happily marinating on this concept for awhile I think.

First off - thank you for joining. You're part of a community that believes in real advice and guidance, not empty promises. Getting Started 1. Choose Your Foundation Books - The next post here in the community contains the link where you can select your two free books. 2. Introduce yourself - Let me and the rest of the people here know who you are and what you're doing ( or hoping to do ). 3. Join This Week's Sessions - We host live Q&As every Tuesday and Thursday. Bring your questions, challenges, or just come to learn from others' experiences. 4. Start Your Learning Journey - The Classroom section is organized by topic. Begin wherever makes sense for your business - whether that's copywriting, landing pages, or the basics. Community Guidelines - Share freely - your successes and failures both help others - Ask questions - there are no "stupid" ones - Help others - we all grow stronger together - Keep it real - no fluff, no BS Let's get started - select your books in the next post and introduce yourself below 😁