Got to sit down with Adonis for a podcast yesterday and my biggest takeaway was detachment. HAVE FUN creating content and speak from the heart. This is how he grew to over 700k followers and now has a community of 1400 members. He posts 6-8 reels a day. No crazy edits either.

This is kind of long, and I apologize, but I sat down to write this WHY statement and it just started to flow. So if you are patient, give it a read... My WHY – The Heart Behind Invictus Fitness Invictus Fitness began as a personal passion—something I never imagined would evolve into my life’s purpose. My journey into health and fitness started in August 2021 when I hired a coach to lose weight. But what I found was something far greater: a deep love for fitness, a thirst for knowledge, and an unshakable desire to help others transform their lives. Recognizing my passion, my coach encouraged me to become a coach myself, seeing in me the empathy, teaching ability, and dedication needed to guide others on their journey. When I first started, I believed my mission was to help former athletes regain their strength and feel like athletes again—because that was my identity. But life had other plans. The people who sought my guidance weren’t former athletes; they were women in their 40s and 50s—women struggling with weight gain, hormone imbalances, fatigue, and a loss of confidence. At first, I resisted. This wasn’t the audience I had envisioned. But then I realized something powerful: they had found me. My niche had chosen me, not the other way around. These women weren’t just looking for a fitness program. They were searching for hope. They had been dismissed by doctors, overwhelmed by contradicting advice, and exhausted by diets that had failed them time and time again. They were battling symptoms of perimenopause and menopause—hot flashes, poor sleep, excess belly fat, and a sense of losing themselves. More than anything, they just wanted to feel seen, heard, and understood. I knew then that this was my calling—to be the person who empowers these women to take back control of their health. To give them the tools, knowledge, and support they need to feel strong, confident, and vibrant again. And I didn’t want financial barriers to stop them from receiving the help they deserved. That’s why I made it my mission to share my knowledge freely, using social media as a platform to educate, inspire, and impact as many women as possible—whether they could afford my coaching or not.

https://www.amazon.com/Change-Your-Paradigm-Life/dp/1722505230 MUST READ: When you're doing something that's out of the ordinary, your mental programing, your paradigm, will try and stop you. If you want to win, you must keep going. Your paradigms may be masked in complacency, fear, worry, anxiety, insecurities, self-doubt, mental hurry and self-loathing―the result is keeping you STUCK....locked in a box and starved of your dreams and ambitions.To change your life―you MUST change your paradigm. The change is not easy, but it's worth it, and the results are lasting. Bob Proctor will show you his proven methods for doing so. This book will synthesize his decades of study, application, and teaching to: - Explain what paradigms are and how they guide every move you make - Teach you how to identify your paradigms - Show you how to make your own Paradigm Shift - Help you transform your finances, health and lifestyle when you change your paradigm - Guide you on how to replace a paradigm that doesn't serve you well with a new one that frees you to create the life you really want Bob will break through the myth many people have about success―that long hours and hard work are sufficient to achieve lasting success. Because without changing your paradigm, no amount of hard work and long work hours will make a measurable, lasting difference in your success.

Don’t miss the content review call tomorrow night 6:30pm PST! Drop video links in the comments that you want reviewed! 🔻👇🏻

I do this because I know what it’s like to wear all the hats- I ran my legacy leather accessories/fine art brand for 18 years. Running a business is hard enough but now we have to be a content creators too? That’s where I come in. I want to help solopreneurs grow their business by giving them exactly what they need, when they need it. Whether it’s brand strategy, logo design, brand consulting, content creation, social media graphics, marketing collateral, product photography, filming, and editing. Everything I offer is tailored around the right & needed services to make small brands stand out. I do it because I am the solopreneur and was her for 18 years strong. (Now I’m in biz #2, going 6 months strong). I know the struggle and I know the difference the right branding and content can make. I know the impact of when your business finally looks and feels right- from there everything gets easier. And- when it gets tough again bc it will, hire Branded for an extra hand.