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13d •
Somerled Webinar on June 30th
Hey everyone! 👋 If you've ever felt like you're making good money but have nothing to show for it at tax time, this one's for you. I'm hosting a free live webinar on June 30th where I'm pulling back the curtain on how I went from tech sales to STR investor, including the real numbers from my first property and the tax strategy that got me into a second one in under nine months. From Tech Sales to STR Owner: Building Wealth That Works For You 📅 June 30th | 1:00 PM CT 🆓 Free to attend 🔗 Register here: https://www.somerleddesigns.com/megan-june-live-webinar Hope to see you all there!
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0 likes • Jun 1
Hi William! Glad you're here!
May 25 •
Questions about the course
Hi Design STR team — I really enjoyed your insights and had a few questions. I’ve been doing STR for about 7 years in Pine Mountain Lake, a gated lake, outdoors and golf community about 40 minutes from Yosemite National Park. Historically, we rented to families and slept 8 guests. Last year I upgraded a lot of the furniture, added more amenities, and about 3 months ago increased capacity to 10 guests (which we sleep comfortably. Since then, we’ve started attracting more groups of friends instead of primarily families. I’m trying to better understand how to do market and guest research more proactively instead of re actively. Specifically: - How do you identify the top-performing listings in your area? - What tools or methods do you use to research guest demographics and travel behavior? - Where do you find information about who is traveling to your area and what types of travelers tend to spend more? - How do you determine whether your market is “behind” or “ahead” compared to more advanced STR markets? How do you know which markets are similar and more advanced? - When researching guests, what signals help you understand whether your market attracts budget travelers vs. higher-end travelers? - How do you know which amenities or design upgrades are actually influencing booking behavior? - For an existing property that already has years of rental history, how would you approach repositioning the guest avatar strategically? We are in a very seasonal, summer-heavy market, so I’m especially interested in how to better understand evolving traveler behavior around Yosemite and outdoor destination markets. Would love to hear where you all gather your research and how you think about these shifts strategically. Thank you
1 like • May 27
Hi @Tracey Murnaghan ! The fact that you're thinking this puts you lightyears ahead of many operators. A few things we'd point you toward to start building your research foundation: Comp research: Airbnb's own search could be your first stop. Study the top reviewed listings in your market closely. Photos, amenity lists, how they position themselves. AirDNA is definitely worth layering in too. Guest behavior: Start with your own reviews. Those are a goldmine and can quickly find patterns. From there, dig into your top comps' reviews as well. Look at who's actually staying - are they families, adult groups, couples? That starts to paint a picture of the guest avatar your market is attracting. Market maturity: Compare your RevPAR (can find this on AirDNA) against established destination markets you think are most similar to yours. That gap tells you a lot about where your ceiling is & what guests are already expecting elsewhere. The deeper strategic work, connecting all of this into a guest avatar, positioning strategy, amenity roadmap, budget allocation, and design direction, is where it gets nuanced. That's exactly what we work through hands-on with our clients!
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Active 13d ago
Joined May 26, 2026
New Hampshire
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