Why Hyper-Local Beats Trying to Go Viral
Blimey, what a few weeks I've had, setting up my own Local Creator Cashflow system here in Manchester. I'm working through this course in real time with you, so you can see exactly how I make local connections and turn them in to well-paying customers. I've zeroed in on my local high street, and a big regeneration project. I've made my first ever documentary about improvements in the town (only five minutes, but it's high-concept, and it's taken me two weeks to edit!). I've set up and branded my Facebook and Youtube, I've found a free 'studio' for my live streams, where I can broadcast daily, and I'm already a familiar face on the high street because I've been going in and introducing myself. I've also started co-working, my first time doing that too. Couldn't believe my luck, on my very first day, I met the decision maker in charge of the local regeneration. I've shown him the film, he's helped me with archive images, and he's watched it too! SCORE. I'm on his radar, and hopefully he may commision me, and / or give me referrals. I've also been getting used to my new camera, the DJI Osmo Action 6. It's robust, it looks great, but I've got to be honest, I don't think the quality is much better than my old iPhone 12, and the sound is certainly not as good. So loads of fiddling with cables, microphones and settings. If you want to build your influence, I absolutely recommend starting hyper local and rippling out from there, rather than competing against the trillions of vloggers online. You become known, trusted, and useful far faster when you focus local. Visibility compounds quickly. One conversation leads to another, and doors start opening. It's easier to leverage local Facebook groups, community pages, and word of mouth when people recognise the places and faces you are talking about. Here's some of my branding and art work. Once I finish this bloody documentary I'll upload that too. I'm quite proud of it. How are your local efforts coming on? @Abigail Thomas @Abdullah Rizwan @Dovile Rancaite @Megan Fitzpatrick @Sophia Gaston