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2 contributions to 🎬 Local Creator Cashflow 💸
Why Hyper-Local Beats Trying to Go Viral
Blimey, what a few weeks I've had, setting up my own Local Creator Cashflow system here in Manchester. I'm working through this course in real time with you, so you can see exactly how I make local connections and turn them in to well-paying customers. I've zeroed in on my local high street, and a big regeneration project. I've made my first ever documentary about improvements in the town (only five minutes, but it's high-concept, and it's taken me two weeks to edit!). I've set up and branded my Facebook and Youtube, I've found a free 'studio' for my live streams, where I can broadcast daily, and I'm already a familiar face on the high street because I've been going in and introducing myself. I've also started co-working, my first time doing that too. Couldn't believe my luck, on my very first day, I met the decision maker in charge of the local regeneration. I've shown him the film, he's helped me with archive images, and he's watched it too! SCORE. I'm on his radar, and hopefully he may commision me, and / or give me referrals. I've also been getting used to my new camera, the DJI Osmo Action 6. It's robust, it looks great, but I've got to be honest, I don't think the quality is much better than my old iPhone 12, and the sound is certainly not as good. So loads of fiddling with cables, microphones and settings. If you want to build your influence, I absolutely recommend starting hyper local and rippling out from there, rather than competing against the trillions of vloggers online. You become known, trusted, and useful far faster when you focus local. Visibility compounds quickly. One conversation leads to another, and doors start opening. It's easier to leverage local Facebook groups, community pages, and word of mouth when people recognise the places and faces you are talking about. Here's some of my branding and art work. Once I finish this bloody documentary I'll upload that too. I'm quite proud of it. How are your local efforts coming on? @Abigail Thomas @Abdullah Rizwan @Dovile Rancaite @Megan Fitzpatrick @Sophia Gaston
Why Hyper-Local Beats Trying to Go Viral
0 likes • 15d
My local efforts are… stalled. And yeah, that’s on me. I’m genuinely impressed by your ease with putting yourself out there. Are you naturally extroverted, or just good at turning it on when needed? I started my local newsletter partly as a business, but mostly because I’d lost my sense of community. I grew up here, moved away in 2010, then came back six years later as a very different person. I was a mom, a wife, and in long-term recovery. I wasn’t bar-hopping anymore. A lot of friends were gone. Others drifted as life stages shifted. Add grief, then 2020, and I pulled inward hard. Last year was about finding my voice again. The newsletter came out of that. What surprised me is who it resonated with: mostly educated, progressive women in a pretty conservative small town. It’s become something meaningful. Not finished, but real. The next step is local businesses. Listening to them. Finding overlap. Sponsors, ideally. I know I offer value, but I’ve only approached a few places. One interaction with an older male business owner left me feeling talked down to, like I had something to prove. It gave me the ick, and I’ve been using that as an excuse to avoid more outreach. Add practical barriers too: I don’t have a car right now, which limits my mobility. So part of me feels my reasons are valid. Part of me is tired of them. And part of me is afraid I’ll stay stuck if I don’t push past this. I know that’s a lot. I appreciate you sharing your process so openly. It helps to hear how this looks from someone actually moving through it.
0 likes • 15d
Also, I'd love to see your documentary about your area's improvements!
What’s Holding You Back From Your First Local Video?
Hey @Abigail Thomas, @Dhruv Merai @Molly Burtonwood @Megan Fitzpatrick @Dovile Rancaite, here's a question for you: What is stopping you from posting your first local video? No confidence No ideas No time Worried it will flop Not sure how to start Something else Let me know and we'll work it through together.
0 likes • Dec '25
I had the perfect opportunity and forgot to record! I write a newsletter, so I was focused on the interview/conversation. I regretted not recording when I wanted to repurpose my newsletter content for social media.
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Megan Fitzpatrick
1
5points to level up
@megan-fitzpatrick-9479
Publisher of Heart of Hanover, a local newsletter based in Hanover, PA.

Active 13d ago
Joined Nov 21, 2025