We’re talking about what it means to build a brand within a brand and doing some reflection. Take an extra 20 minutes this week to explore who you are, what comes naturally to you, what you care about and how you want to show up at work. Really think about what you want to be known for, the clients you connect with best and the experience you want people to have. Identify the strengths, qualities and patterns that set you apart, then use them to shape a personal brand that feels authentic and aligned. You’ll see at the end there are 5 main questions to answer! Post them in the discussion here! 1. What do I want to be known for? 2."I help ___with ___by ___” 3. What are three words that I want my clients to associate with me? 4. What is one part of my client experience that I can improve? 5. Over the next 30 days I will ___.”

I want to know what you’re working toward in your career as an esthetician. When someone recommends you to a friend, what do you WANT them to say about you? Are you the acne girl in your town? The skin barrier specialist? The esthetician people go to when they need to relax and feel safe? The one who gets incredible results? Who do you want to be? Drop your answer in the comments!

Welcome to ESTI ON THE INSIDE! There is so much out there for solo providers and business owners but what about the estheticians who work for someone else? What if you love being a part of a collaborative team but still want to grow your career, build a loyal clientele and make really good money without having to own a business. You deserve education and mentorship too! I want this to be a place where we can ask questions, share ideas, learn from each other and talk about the stuff nobody really teaches us in school. Let’s start with introductions! Tell me a little about yourself: - What’s your name and where are you located? - Where do you work and how long have you been an esti? - What do you REALLY want to learn or get better at? I want to hear what you guys need and what you want out of this community so we can make it worthwhile! Also, be patient with me while I figure out how to use Skool… LOL! We’re just getting started and I’m so happy you’re here!!