1. The logo doesnt appear to be a logo, I could image users not knowing its a link either. 2. Why is there just a single Shop link? is there any more to the concept? 3. The shopping icons are different 4. The hero button doesn't need a shop icon, it should be worded in a way to entice the user to click it, plus its low contrast 5. The typography is way too spaced for the title 6. "Stay connected..." preheader doesn't sell it well, it should ideally be a unique feature that grabs the users attention, as its essentially competing against all the top brands out there e.g Apple, Garmin to name a few, and is the first thing a user will see.