Did you know you can toggle VIP on and off?
I was sharing about this in our VIP call today, and it was new information to some members! 👀 Which is HUGE… because it gives you wayyyyyy more control over how (and when) you sell VIP. Here are some ways you could use this: - Turn VIP on during a promo period→ Run a focused push (e.g. after a workshop, challenge, or launch)→ Then switch it off so you’re not constantly selling it - Use VIP as a limited-time upgrade→ “VIP is open this week only” hits very differently than “VIP is always available”→ Creates urgency without needing to be pushy - Turn VIP OFF when you hit capacity. If a space opens up, reopen it and let your community know. - Open VIP once a week for 24 hours ⏳→ Let new members know: “VIP opens every [day] for a limited time” This builds a natural rhythm + recurring urgency without extra effort - Use it as a reward or invite-only experience→ Open VIP just for your MOST engaged premium → Or after someone hits a milestone inside your community - Test positioning + pricing without pressure→ Turn it on, test messaging, see what converts→ Turn it off, refine, and re-open stronger IMO, this completely changes how you approach monetisation. You don’t need to have everything “always available.” This allows you to create real urgency and manage your new VIP client flow! I'm actually thinking about turning my VIP OFF soon and taking an enrolment-based approach. I'm going to give it some more thought!