🔥 Part 3: Get People to Say YES - Make Them the HERO
Second thing every influencer wants... They want to look like a hero to their audience. Not just some random person pitching someone else's stuff. A legitimate hero. Here's what most people get wrong... They approach influencers asking them to promote "my amazing product." Wrong move. You need to make THEM the hero of the story. Here's how Travis does it... "Travis normally charges $25,000 advances for this, but for YOUR people he's waiving any advances and you never pay a dime until money hits your Stripe or Paypal account." Notice what happened there? He made it look like the influencer negotiated some special deal. Like they had insider connections. Like they were looking out for their audience. That's hero status right there. Another angle... You can make them look like a hero by solving a problem their audience has that the influencer doesn't help with. Every influencer has gaps. Things their audience needs that they don't provide. When you fill those gaps... You're making them look like they have the complete solution. Hero status again. Compare that to the typical approach... "Hey, will you promote my course? It's really good and I'll give you 50% commission." Boring. Generic. Makes them look like just another affiliate. Nobody wants that. Here's the psychology... Influencers care more about their reputation than money. If promoting your stuff makes them look good... they'll do it all day long. But if it makes them look like just another salesperson... They'll pass. So here's what you do... Always position your offer so the influencer looks like the hero who made it happen. "I've never offered this to anyone else, but for your people..." "Normally this costs X, but I'm giving your audience..." "I don't usually do this, but since you asked..." You're not just asking them to promote something. You're giving them a story that makes them look good. That's the difference between getting ignored and getting results. Part 4 drops next week.