Hey Everyone, Happy to be here! I'm Matt, Founder of YardReach—a Facebook/Instagram ad agency that works exclusively with Outdoor Living Contractors. I bring about 10 years of experience in lead generation, marketing, and sales. A big chunk of that comes from my time at Adobe, where I worked with clients like Home Depot, Walmart, and Best Buy. I joined this group to better understand the challenges landscapers face beyond lead generation and sales. In return, I'm more than happy to share best practices for generating high-quality leads through Facebook and Instagram. If @Bobby Mason is cool with it and there's interest, I'm happy host a session on how to get started with FB/IG ads and what it takes to succeed. Spoiler: It's a lot easier than you might think! Looking forward to connecting and sharing ideas. Cheers to the grind—and see you all in the yard!