So I launched an offer 1 week ago. Today we hit 97 members in Playbooks. And the people in there are LOVING it. I'm just thinking how fricken cool would it be if we hit 100 in the next couple hours? That's just 3 more peeps.... 5pm will be exactly 1 week since launch. Who wants to be 1 of the 3 people to get us to 100? See you inside? https://skool.com/playbooks (even if you just wanna funnel hack me, this funnel has printed money on autopilot faster than any other, and if you're 1 of the next few people to join, you'll get to see why in my Tiers Implementation call)

Hey legends... I have been working on something for WEEKS behind the scenes. I rented a whole airbnb on the Welsh coastline to film it. It is everything I spent the last 18 months learning. And the secrets behind how I've generated $3 million on school. Module 1 is LIVE in the copywriting masterclass. The following modules will be uploaded throughout this week. BUT I'm going to be going live this Saturday at 5:30pm UK time (12:30 NY time) to show you guys what rlly makes this course magical... It's an entire step-by-step Skool marketing masterclass (that you all have access to) They are all already recorded. (and full of some insane gems I've never shared before) It'll walk you through exactly how to make money on skool, whether you are a copywriter or a community builder. I'm so stoked to hear what you guys learned from this and the crazy cool stuff you're going to build. This is EVERYTHING I spent the last year and a half learning. Use it. Take action. Enjoy. P.S. And see you Saturday 😎

Video-Sales-letters are one of the highest leverage items you can know how to write as a business owner. Because in 2025, most times, your initial selling point is not face to face. 100 years ago people would built trust by walking past your shop, hearing their neighbor mention you, and seeing your products in their friends homes... Today? They see a youtube video, then they click and watch your VSL, and from there they decide whether or not to work with you. Most people have a sales call after that to seal the deal... But assuming you're following a version of that funnel, your content priorities should be: - Good youtube content - A STELLAR vsl - And follow up copy to get them on a call Not to mention a good sales script. Ask @Miles Jones about that (he's the best). But I always used to struggle with VSL's. They're far more direct than a youtube vid, and yet still have to feel valuable, and you have to take the customer from cold to sold in under 20 mins... IMO a VSL should be under 10 mins. So I broke down exactly how I write my own VSL's in a quick video, where I literally write one live with ya'll: This ones worth studying, and customizing to your product. About to go to the beach house to film all this content I've been scripting. More big things coming this weekend ;) Lmk how ya'll wind up using this vid! Top answer gets a prize!

Got a free client from cold email outreach and made them a 5-Day Educational Email Course (EEC) as a lead magnet. We put the EEC in their YouTube descriptions and TikTok bio and they just mentioned it in a part of the videos. The first image is the results after one month of implementing the EEC, and the second image is how much their list has grown in Q1. They had decent traffic from YouTube and TikTok and offer coaching but needed something in between to get people into their ecosystem. EECs are a great way to bridge that gap. These email courses are so good because you: - Build instant trust with your audience (by giving free value over 5 consecutive days) - Nurture them over time (pre-selling them so they warm up quickly which makes sales calls easier) - Get them used to opening your emails and receiving free value (so they keep coming back) Now just need to leverage this result to get a paid client! 🚀

Im going to knock out some and study them up! If you checked them out already let me know some tips you wish you knew earlier! And if you have not, lets compare notes after🙏 Let's bump ideas off each other! Hope yall are winning this weekend