My name is David, a passionate digital marketing enthusiast dedicated to helping others succeed online. I focus on strategies like social media, content marketing, SEO, and advertising to make businesses visible. My goal is to guide entrepreneurs and small businesses, turning complex marketing into simple, actionable steps. For me, digital marketing is about building relationships, sharing stories, and creating meaningful connections that drive growth and real results.

If you had only $500 to market your business, where would you spend it? I recently ran a $500 ad campaign for a local business and doubled their leads but I want to hear your strategies first.

When I first ran ads for a local client, I thought broad targeting would bring more leads. I figured, “The bigger the audience, the better.” Big mistake. We spent $2,000 in two weeks and barely got any qualified leads. Most clicks came from people outside the service area, or people who weren’t even remotely interested. It was a painful but valuable lesson. Here’s what I’d do differently now: Start narrow, not broad. Focus on the exact people most likely to buy, even if it feels too small at first. Test audiences early with tiny budgets. Spend $20–$50 to validate before scaling. Layer targeting with intent signals. Don’t just choose demographics use interests, behaviors, or lookalike data to filter out noise. Watch location settings like a hawk. One wrong radius setting and you’re wasting money. Losing $2,000 hurt, but it taught me this: precision beats reach every time.

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