https://hu.ma.ne/aipin In case you missed it, but a few ex-Apple folks are launching this new AI-device that some people claim will "kill the iPhone" – a statement we've heard too many times and I sincerely doubt it in this case too. But anyway, the product seems cool and all, but I think their landing page promoting the product has some really strange use-cases. Here is a gratuitous rant: The first use-case is a person looking up moon phases and moon photographs. I'm aware this is probably a cultural thing, but the notion of talking out loud on the bus to speak to my Humane Pin is INSANE to me. I would never do that. Secondly, he is looking up information about photographs, a visual medium by definition, using a device that can project TEXT 🤨 – why not show someone buying tickets for the bus or similar? Then we have the skateboarder listening to skateboard music *sigh*. As an old skateboarder myself, I can tell you that it's not exactly quiet and pleasant when you're riding a skateboard. It's near impossible to hear anything other than the skateboard wheels' rough assault on the asphalt. This just felt like a cringe example where a desperately out-of-touch Creative Director said, 'we need something that speaks to the kids!'. I would have accepted it somewhat it if they showed that the skateboarder had Bluetooth earphones, but she doesn't. They seem to mean that you should walk/ride around listening to music or talking on the phone via speakers like an annoying teenager. This product's success is relying on changing lots of behaviors and mental models. I think we all know how easy that is. Google Glass anyone? It will only happen if the user can get an incredible advantage compared to the old behavior. I don't see how this product meaningfully improves anything to the extent that it will become adopted further than the tech and product nerds like us :D End of rant. Am I wrong, will this be an actual iPhone-killer? Curious to hear if anyone in this group has a take on this – and what do you think about the marketing?