In the summer of 1916, the British government did something that would have seemed almost unthinkable. It took over the pubs. Not all of them, admittedly. But in Carlisle, Gretna and the surrounding district, the state bought the breweries, acquired more than 300 licensed premises and, almost overnight, became Britain's largest publican. Civil servants, rather than brewers, found themselves deciding everything from the strength of the beer to the colour of the wallpaper. And the reasons behind it were deadly serious. Just across the border stood HM Factory Gretna, then the largest munitions factory in the world. Tens of thousands of men and women were manufacturing cordite, the explosive propellant that kept Britain's guns firing on the Western Front. It was dangerous, exhausting work, carried out around the clock. Ministers became convinced that heavy drinking was reducing productivity and increasing the risk of catastrophic accidents. Alcohol, they concluded, had become a threat to the war effort itself. So, the government intervened... Pubs closed earlier. Stronger beers disappeared. 'Treating'—buying rounds for friends—was discouraged. (The bastards!) In Carlisle alone, more than half the city's pubs were closed, while those that remained passed into government ownership. The experiment became known as the Carlisle State Management Scheme, although locals soon found themselves drinking in what were, quite literally, government pubs. What followed was rather more interesting than simple prohibition. The government did not want to abolish the public house. It wanted to reinvent it. The gloomy Victorian drinking den was replaced by something almost recognisable today. Bars became brighter and more spacious. Food was actively encouraged. Comfortable seating appeared. Gardens, bowling greens, billiard rooms and spaces for families were introduced. The idea was subtly radical: if people stayed longer, ate more and drank more slowly, the public house might become less a place of intoxication and more a place of sociability.