Benjamin, great stuff. I've been watching your content for a while now. Thanks for putting out so much free knowledge. I own Paradise Pro Wash Window Cleaning & Pressure Washing, and I'd love to hear how you guys handle price drops and that conversation with customers. We intentionally price our jobs with enough margin that we have room to negotiate if needed. So when a customer says, "That's a little higher than we expected," "We're going with someone else," or "We're going to wait," how do you approach that conversation? Do you have a process or specific wording you or sales team uses when deciding whether to reduce the price without devaluing the service?