Such an insightful info, Ed @Ed JC Smith . I’m a great believer that machine (including AI tools like ChatGPT) are meant to be tools to help us human. I remember when I did my MBA, it was around when chatGPT was just been released, my digital transformation professor told us, he said “ It depends how you use this tool. It can be very helpful or damaging depend on the hands it lands in. The smart student will be smarter the dumb student will indeed, get dumber” I work with AI all the time, before I gave up my full time job as an FD for Oxford based biotech company for 8 years, this is the core technology that drives the company’s proprietary assets. But that said, the people behind this machine are an army of very smart PHd’s in their own deep expertise that trains it. I use a mixture of AI tools all the time, personally and professionally, (chatGPT, Claude, Perplexity, even Midjourney), mostly for brainstorming, looking for good structure, and sometime just for fun or embracing my creative side. But, I own the prompt and the information I’ve put in it, the critical thinking and the integrity on what I want to use this information for. I have never just taken the information from these tools at a face value, and sanity check must be carried out for more evidence to verify the information. ChatGPT can lie! My take is this, would AI coach outperform Human coach? Yes and no. AI will outperform things like speed and availability (ai offers instant support 24/7 365 days), Data processing (ai can process complex data sets and flags data that human can miss), consistency (ai can perform coaching without off days, being fatigue or burnout, or just having a bad day), costs (it can be considerably cheaper to subscribe to this ai tools). Where human coach outperform are: Empathy and Emotional Intelligence (we offer genuine rapport and presence which is necessary so we can build trust, and we can read non-verbal communication from body language, facial expression and tonality, if which ai can’t (for now anyway). Whilst chatGPT and Claude can have superficial empathy, I think human still has better understanding and judgement about life and emotional complexities. Last but not least, human does need another human being for relationship and accountability, that is part of being human. Client will need a human coach who is genuinely care about what they are going through and to support their growth. In a world where AI is everywhere, people are craving more and more about genuine interaction and relationship with another human being.