We're constantly told that consistency is the key. Show up every day. Keep creating content. Keep marketing. Keep pushing. Don't stop. And yes, consistency matters. But what happens when you're consistently doing things that aren't actually moving your business forward? You keep posting, but enquiries aren't increasing. You keep planning, but the important work isn't getting done. You keep adding new strategies, but your business still feels scattered. At some point, you have to ask yourself whether you need more consistency or a different direction. Because being busy and making progress are not the same thing. I unpack this in my latest video, including why I think we need to rethink what consistency actually looks like in business. 🎥 Watch here below. And I'd love to hear from you: Where in your business have you felt pressure to stay consistent simply because you thought you should? Let's talk about it below. 👇🏾 And if you're ready to step back, identify what's actually holding your business back and decide what needs to change before 2027, I'll be working through exactly that in my upcoming Business Clarity Session on November 12.