Hello, we have been using the 3-2-2 testing method for approximately 3–4 years. One of the main advantages of this testing approach is reduced creative fatigue, as the platform continuously generates new variations. Additionally, when we want to extract the post ID of a successful ad, the system generates only one variation from the entire dynamic test, which we can then reuse in a separate ad set or campaign. At this point, we don’t use DTC as much as before, but we have retained the core concept of the 3-2-2, using at least two variations of ad copy and headline. Since we follow creative diversification principles and want each text and headline to be uniquely aligned with the concept communicated by the visual, we do not always reuse the exact winning ad copies and headlines from the account. Instead, we apply the same structure and logic when creating new ones.

@Vladimir Vass It depends on your main products, are they solving different problems or are they complimentary to each other. For your best selling products you can run separate campaigns, otherwise different ad sets for each product or collection works just fine. Decide based on what you want, to push a specific products because of inventory reasons or, just testing products/offers. In any case if you have your best sellers defined you can run different ad sets in one campaign. When it comes to scaling products with many types of creative + you are regularly uploading fresh ads, I would recommend going with a seperate campaign per product (problem). Hope this helps 🙂

Awesome! Thank you

@Valentin Andreev 😮

@Valentin Andreev Super valuable information! Thank you for the research and details you have provided on the topic