Hey Josef, This is maybe going to sting a little. It's not my intention. I don't want to offer bandaid suggestions that won't help. I get that you don't want to sound sales-y. For the right people it won't. They'll feel seen. So here it comes... This is what's happening on your page right now: Unclear Value Proposition: The core offer isn't immediately clear. What exactly does this club help you achieve? The three bullet points (Living Where You Want, Loving What You Do, Being Paid Well For It) are vague outcomes that don't connect to specific, measurable results people can visualize. Abstract Benefits: The outcomes are too general and long-term. People don't wake up thinking "I need to join a big brain club." They think about immediate, concrete problems like paying rent, finding better work, or escaping jobs they hate. The current messaging doesn't connect to daily frustrations. Doesn't Feel Achievable: The page doesn't explain how these outcomes will actually happen. What's the method? The deliverables (weekly office hours, keynote speakers, repository access) are just formats - they don't tell you the path from where you are to where you want to be. Pricing Structure: Two different pricing tiers ($100/month vs $1800/year) with overlapping benefits creates unnecessary complexity. People shouldn't have to think hard about which option to choose - it should be obvious. Missing Emotional Connection There's no acknowledgment of what people are struggling with right now. The page jumps straight to solutions without first identifying the specific pain points that make people actively seek help. Weak Opening Hook The opening assumes people already understand why they'd want to be in a "Big Brain Club." It doesn't grab attention or create urgency around a problem that needs solving. Better Approach: Lead with a specific symptomatic issue people experience regularly, then position the club as the familiar, achievable solution. For example: "Stop counting down the hours before you have to go back to work that drains your energy and still doesn't take care of those bills piling up"

@Joseph Isosaki My pleasure - while I was doing this I came up with a few ideas for 2.0. I'll shoot them to you via DM

@Nick McCashin I'm from dirty Auckland : ) How about you? I do performance-based projects. I fund campaigns to bring in new customers and cashflow for small businesses with high-ticket offerings. It's fun and keeps me on my toes, and also let's me create assets that work in other people's business flows instead of selling my time. So mostly that and a little bit of spearfishing. Do you hunt in Scotland?

@Nick McCashin Would be happy to chat about what you're doing and share stories. Want to shoot me a dm? Scotland sounds pretty frosty for getting in the water. Wouldn't be surprised to see the fish wearing wetsuits too : )