Get booked to teach what you know. Sell your program to schools. Compete for contracts that fit your expertise. Inside the School Contract Club, learn directly from Dr. Shenelle how to turn your experience into paid trainings, packages, and programs schools can purchase. Get monthly live training, practical resources, timely opportunities, and group guidance to help you move toward your next school contract. THIS NOVEMBER: GET BOOKED FOR JANUARY PROFESSIONAL DEVELOPMENT • Help schools see why they should hire you for January professional development. • Present your expertise as a package or program schools can purchase. • Build your confidence selling to schools with the included How to Sell to Schools When You Hate Selling workshop. NOVEMBER LIVE TRAINING Pitch January PD Now Saturday, November 28 | 10:00–11:30 a.m. Central Each month, get focused training, outreach tools, two opportunity briefings, and weekly progress check-ins. Member implementation clinics begin in December. There is no November clinic. Get my firsthand training and group guidance inside the Club. Your personalized system setup and one-to-one access with me are exclusive to the Power Table AI OS mastermind. The free community stays free. The School Contract Club is $197/month, billed automatically each month until you cancel. Cancel anytime before your next renewal. Join here and select the $197/month Premium option: https://www.skool.com/k-12-school-contract-lab-4311/plans Dr. Shenelle

What if the principal who needs your workshop is sitting in your conference session? NAESP is accepting proposals for its 2027 National School Leaders Conference. That is an opportunity to get your expertise in front of school leaders who could bring your work back to their schools. But I want you to think beyond “I’m going to give a presentation.” Go prepared to deliver a powerful portion of your workshop. Let them EXPERIENCE what you help people do. If your expertise is classroom management, let them practice a strategy that helps teachers respond differently tomorrow. If it’s literacy, walk them through an approach they can use with their teachers. If it’s staff culture, facilitate an experience that helps them see what could change in their own building. You want someone leaving the room thinking: “I need my teachers to experience this.” That is a very different outcome from “Those were some nice slides.” 😂 And if you’re a classroom teacher, don’t overlook what you already do. You design learning, model, engage people, check understanding, and help them make progress every day. Your expertise can serve a bigger room. You do not have to sell from the stage to create a business opportunity. Honor the conference’s rules. Where permitted, offer a genuinely useful resource with an optional way to stay connected. Then follow up, with permission, around the challenge that leader wants to solve. A conversation about bringing the work to their school can happen after the session. The conference session is an introduction to what it feels like to work with you. The school contract is a separate conversation. This is ONE of the 10 ways I teach educators to get contracts. RFPs are one path. Conferences can put your future buyer right in the room. THE OPPORTUNITY 2027 National School Leaders Conference, powered by NAESP July 22–24, 2027 | Denver, Colorado The attached announcement lists the proposal deadline as November 30, 2026, at 11:59 p.m. Eastern / 10:59 p.m. Central.

And it happened less than 48 hours after our coaching session! On Monday, I met with an educator who was working to get her services in front of schools. We talked about her outreach, what she was saying, how she was positioning her services, and what needed to change. She went back, made the adjustments, and started sending a fresh batch of emails at 8:00 AM this morning. At 8:14 AM, a school responded wanting to schedule a meeting! Y'all, she hadn't even finished working through the entire packet I gave her! 😂 Now, here's why I'm sharing this. Faith without works is dead. But WORK without STRATEGY can leave you just as stuck! You can send 100 emails, post on social media every day, create beautiful flyers, build a website, and spend hours researching school districts. And STILL not get a single conversation with a decision-maker. Not because your services aren't valuable. Not because schools don't need what you offer. But because you may be doing a whole lot of work that isn't moving you any closer to the outcome you want. Being busy and building a business are NOT the same thing! Most educators were never taught how to generate leads, position their expertise, communicate with buyers, or move a conversation toward a signed contract. So what do we do? We guess. We hope. We send emails and cross our fingers. We tell ourselves we'll try again next week. And sometimes we keep repeating the same activities, wondering why nothing is changing. That's where STRATEGY comes in. In our session, we didn't reinvent her business. We worked on how she was approaching the people who could actually buy her services. And less than 48 hours later, she has a potential buyer who wants to talk! Now, does that mean she has a contract? Not yet! Getting the meeting is one skill. Turning that meeting into a paying client is another. And that's exactly why we're preparing for her next conversation. Here's what I want you to think about: What if the problem isn't that you need to work harder? What if you need someone to help you see what you're missing?

You’ve spent years building your expertise. What if schools could keep benefiting from it after your workshop ends? Join me November 6–8 for the virtual AI Product Build Experience. We’ll focus on ONE product you can build, test, and prepare to sell to schools, colleges, or community organizations. An app. A curriculum. An assessment. An implementation toolkit. Bring the idea you’ve been sitting on, or the project you started and never finished. You’ll work on a usable first version, with live feedback and troubleshooting, plus the packaging, pricing, and sales materials to help buyers understand its value. Recordings will be available, but come ready to build with us LIVE. Save your seat: https://aiproductvirtual.netlify.app Dr. Shenelle

If your website disappeared tomorrow, could you still clearly explain: Who you help. What problem you solve. Why a school should hire you. If yes, you have a business. The website is just the front door. If you hesitated on any of those three, that is not a website problem. That is a clarity problem, and no designer can fix it for you. Drop your answers below. I am reading. 👀 New video is up: https://www.youtube.com/watch?v=bWoGxGrDfIo